I'm Marketing Consultant
Ed Lima
Connecting people, businesses, and opportunities through strategic marketing and strategic partnerships.
Welcome | Bienvenue | Bem-vindo(a) | Bienvenido
Welcome! I’m Ed Lima, a certified digital marketing professional by Digital Marketing Institute-DMI. My areas of expertise are marketing strategist, business development expert, and career consultant with over 15 years of experience across media, education, and non-profits in Brazil and Canada.
Having worked in diverse markets, I understand the unique challenges and opportunities businesses face when expanding their reach across different regions. Whether it is developing B2B relationships, creating data-driven marketing strategies, or navigating cultural differences, I bring a global perspective with a localized approach.
Beyond marketing and sales, I help professionals stand out in competitive job markets. Whether it is crafting a compelling resume, refining interview skills, or leveraging LinkedIn for networking, I provide personalized guidance to help individuals achieve their career goals.
Let’s connect and explore how I can help you grow your business or career.
🇨🇦 English | 🇫🇷 Français | 🇧🇷 Português | 🇪🇸 Español
Developing With a Passion While Exploring The World of Marketing & Partnerships
At the companies I’ve worked for, I’ve had the opportunity to lead both traditional and digital marketing strategies—from competitive analysis and marketing collateral creation to event planning and digital performance analysis. By combining data-driven insights with strategic execution, I’ve successfully increased market share and boosted revenue.
Let’s connect and build something extraordinary—together.
A key example? At Food Network, our marketing strategy helped grow the audience from zero to over 7 million subscribers in just three years, solidifying the brand’s presence in a competitive market.
This success was driven by perseverance, resilience, and a commitment to strategic innovation.
Professional Journey: Companies I’ve Collaborated With
Over the past 15 years, I’ve had the privilege of working with leading organizations across diverse industries, contributing to their growth and success. Here are some of the companies I’ve collaborated with and my key achievements.
Established partnerships with 60+ new businesses annually, including leading corporations across British Columbia. Optimized a dedicated webpage by enhancing SEO, resulting in a 15% increase in lead generation.
2022-2025
Managed Meta Ads campaigns, boosting lead generation by 20% and reducing CPA by 15%, while successfully leading outreach, negotiations, and placements to secure accommodations for 3,000+ international students annually.
2021-2022
Spearheaded Food Network’s launch in Brazil, expanding the brand’s presence and growing the subscriber base to 7 million within three years through strategic marketing campaigns and optimized distribution strategies.
2013 – 2018
Cultivated long-term partnerships with 50+ affiliates, enhancing brand loyalty and securing a new distribution opportunity to launch the Fox Sports channel, which reached over 2 million subscribers on day one.
2010 – 2012
Creation, optimization, and management of the website (elidalima.adv.br) via WordPress, including structural and technical SEO improvements (i.e. keyword research, title and meta description optimization), resulting in a 5% increase in organic traffic.
2024-2025
What Services I'm Expert
Driving growth, building connections.
Marketing Strategy & Growth
Digital and offline marketing strategies.
Lead generation & market expansion
Brand positioning
Strategic event management
Marketing Campaigns
Business Development & Partnerships
B2B relationships
Negotiation
Revenue growth
CRM Strategic partnerships
Work Experience
These are the core areas where I’ve driven success and delivered results in my career.
I’ve led digital and offline campaigns that boosted lead generation by 20% and increased engagement by 10%. Notably, I spearheaded the Food Network launch in Brazil, growing the subscriber base to 7 million. I also optimized customer acquisition strategies with SEO, increasing leads by 15% and customer growth by 30%.
I’ve expanded partnership networks by 40%, improving satisfaction and reducing costs. My negotiation efforts resulted in a 20% increase in subscribers for lower-tier packages. Additionally, I cultivated strong relationships with 50+ affiliates, securing new distribution opportunities.
I’ve planned and executed both online and in-person events, including webinars with 500+ participants. I designed experiential marketing campaigns, boosting engagement by 25%, and created offline strategies like flyers that resulted in a 5% increase in leads.
I leverage CRM platforms like HubSpot to improve customer retention. I use Google Analytics and other tools to optimize campaigns, resulting in a 20% reduction in CPA and a 25% increase in conversion rates.
I manage WordPress websites, implementing SEO strategies that increased organic traffic by 5%. I improved site performance by 15%, enhancing loading speeds and mobile usability. My use of Google tools drives data-informed decisions for continuous optimization.
Highlights
Events | Marketing Activations | Seminars
Stay In Touch
I welcome the opportunity to discuss how my experience can contribute to your team’s success. Please feel free to contact me to arrange a conversation.