Ed Lima | Senior Marketing Leader
From zero to 7M subscribers at Food Network Brazil. 2M subscribers on launch day at Fox Sports. Now leading multi-program marketing strategy in Canada.
Welcome | Bienvenue | Bem-vindo(a) | Bienvenido
7M+ subscribers grown
2M day-one launch
5,000+ annual leads generated
12,000+ newsletter subscribers
15+ years of experience
I’m Ed Lima — a senior marketing leader with 15+ years of experience building brands, launching markets, and driving measurable growth across Brazil, Canada, and Latin America.
My career spans the full spectrum of marketing leadership: from launching Food Network in Brazil and growing it to 7M+ subscribers, to leading multi-program digital marketing strategy in Canada, to building affiliate ecosystems and partner networks for global media companies.
I combine strategic vision with hands-on execution — equally comfortable setting go-to-market direction and optimizing a Google Ads campaign. I’ve worked across media, entertainment, education, and the social sector, in fast-paced, multinational environments.
I’m currently open to senior marketing leadership opportunities in Brazil, Canada, and remote roles worldwide — while also available for strategic marketing consulting engagements.
Fluent in English and Portuguese · Advanced Spanish · Conversational French
English | 
Français | 
Português | 
Español
Developing With a Passion While Exploring The World of Marketing & Partnerships
At the companies I’ve worked for, I’ve had the opportunity to lead both traditional and digital marketing strategies—from competitive analysis and marketing collateral creation to event planning and digital performance analysis. By combining data-driven insights with strategic execution, I’ve successfully increased market share and boosted revenue.
Let’s connect and build something extraordinary—together.
A key example? At Food Network, our marketing strategy helped grow the audience from zero to over 7 million subscribers in just three years, solidifying the brand’s presence in a competitive market.
This success was driven by perseverance, resilience, and a commitment to strategic innovation.
Career Highlights — Companies & Achievements
Over the past 15 years, I’ve had the privilege of working with leading organizations across diverse industries, contributing to their growth and success. Here are some of the companies I’ve collaborated with and my key achievements.
Lead marketing strategy for 11 programs simultaneously, serving 26,000+ clients annually. Generate 5,000+ qualified leads per year via Google Ads, Meta Ads, SEO, and email. Achieved 38% organic traffic growth, improved conversion rates from 5% to 8%, saved $20,000+/year on paid media, and grew the Career Services newsletter to 12,000+ subscribers with a 65% open rate.
2022-Present
Led the expansion and optimization of a partner ecosystem supporting international programs, scaling accommodation capacity across homestays, hotels, and residences. Built and managed a network of 80+ partners, improving recruitment and onboarding processes to increase partner acquisition by 20% and ensure consistent service delivery at scale.
2021-2022
Spearheaded Food Network’s launch in Brazil, expanding the brand’s presence and growing the subscriber base to 7 million within three years through strategic marketing campaigns and optimized distribution strategies.
2013 – 2018
Cultivated long-term partnerships with 50+ affiliates, enhancing brand loyalty and securing a new distribution opportunity to launch the Fox Sports channel, which reached over 2 million subscribers on day one.
2010 – 2012
Managed a $500K+ national affiliate portfolio across Discovery Channel, TLC, and Animal Planet — delivering 25% revenue growth and 115% average annual performance. Built and delivered training programs for 2,000+ sales professionals annually.
2006-2010
Owned marketing strategy and performance for a portfolio of TV entertainment products at Brazil’s leading pay-TV operator. Delivered 18% growth in pay-per-view revenue, 20% increase in seasonal audience, and 35% uplift in campaign engagement.
2013 – 2018
Creation, optimization, and management of the website (elidalima.adv.br) via WordPress, including structural and technical SEO improvements (i.e. keyword research, title and meta description optimization), resulting in a 5% increase in organic traffic.
2024-current
Featured In & Press Mentions
My work has been recognized by industry publications and media outlets across Brazil and Canada.
Areas of Expertise
Driving growth, building connections.
Marketing Strategy & Digital Performance
Campaign planning, paid media management (Google Ads, Meta Ads), SEO, content strategy, and performance optimization.
Proven track record driving lead generation, audience growth, and brand visibility across multi-market environments.
Brand Launches & Market Expansion
End-to-end go-to-market strategy for new market entry, brand launches, and expansion initiatives.
Affiliate ecosystem development, co-marketing programs, trade marketing, partner enablement, and B2B acquisition strategy.
Deep experience across Brazil and Latin America.
Work Experience
These are the core areas where I’ve driven success and delivered results in my career.
I’ve led digital and offline campaigns that boosted lead generation by 20% and increased engagement by 10%. Notably, I spearheaded the Food Network launch in Brazil, growing the subscriber base to 7 million. I also optimized customer acquisition strategies with SEO, increasing leads by 15% and customer growth by 30%.
I’ve expanded partnership networks by 40%, improving satisfaction and reducing costs. My negotiation efforts resulted in a 20% increase in subscribers for lower-tier packages. Additionally, I cultivated strong relationships with 50+ affiliates, securing new distribution opportunities.
I’ve planned and executed both online and in-person events, including webinars with 500+ participants. I designed experiential marketing campaigns, boosting engagement by 25%, and created offline strategies like flyers that resulted in a 5% increase in leads.
I leverage CRM platforms like HubSpot to improve customer retention. I use Google Analytics and other tools to optimize campaigns, resulting in a 20% reduction in CPA and a 25% increase in conversion rates.
I manage WordPress websites, implementing SEO strategies that increased organic traffic by 5%. I improved site performance by 15%, enhancing loading speeds and mobile usability. My use of Google tools drives data-informed decisions for continuous optimization.
Highlights
Events | Marketing Activations | Seminars
Stay In Touch
I welcome the opportunity to discuss how my experience can contribute to your team’s success. Please feel free to contact me to arrange a conversation.