Launching and Scaling Food Network Brazil
From zero to 7 million subscribers in 3 years.
Context
Food Network was entering the Brazilian market with no existing subscriber base and needed to establish rapid distribution and brand presence in a competitive landscape.
Challenge
The key challenge was to secure distribution at scale through major pay-TV operators while building strong partner relationships to support long-term growth.
Strategy
Focused on a partner-led growth strategy, prioritizing relationships with key distributors and aligning commercial, marketing, and content efforts to support adoption across the ecosystem.
Execution
- Built and managed relationships with major distribution partners
- Led affiliate marketing initiatives to support channel adoption
- Developed sales enablement and training programs for 2,000+ partner sales representatives
- Represented the brand in industry events to strengthen positioning and partnerships
Impact
- Grew subscriber base from 0 to 7 million within 3 years
- Increased partner engagement and adoption across distribution networks
- Strengthened long-term positioning of the brand in the Brazilian market