Building a Scalable Lead Generation Engine Across Multiple Programs

Context

ISSofBC manages multiple programs serving newcomers across British Columbia, each with distinct audiences and goals.

Challenge

Marketing efforts were fragmented, limiting the ability to scale lead generation and measure performance effectively.

Strategy

Centralized and optimized marketing efforts to build a scalable demand generation engine, combining paid media, SEO, and content.

Execution

  • Led digital campaigns across 10+ programs
  • Managed paid media (Google Ads, Meta), SEO, and landing page optimization
  • Implemented tracking frameworks and performance dashboards
  • Collaborated with internal teams to align campaigns with program goals

Impact

  • Generated 5,000+ qualified leads annually
  • Increased organic traffic by 38%
  • Improved conversion rates from 5% to 8%
  • Enhanced visibility and engagement across programs
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