I’m Ed Lima — a senior marketing leader with 15+ years of experience driving brand growth, market expansion, and digital performance across Brazil, Canada, and Latin America.

My career in Brazilian media gave me a rare vantage point: I built brands from the inside out. At Food Network Brazil, I led the full market launch from zero — defining the go-to-market strategy, building an affiliate ecosystem of 80+ partners, and growing the subscriber base to 7 million in three years. At Fox International, I helped bring Fox Sports to Brazil with 2 million subscribers on day one. At Discovery, I managed a $500K+ national portfolio and trained 2,000+ sales professionals annually. At SKY Brasil, I built the marketing foundation — 8 years understanding how Brazil’s pay-TV market thinks and what moves audiences.

In Canada, I’ve led multi-program digital marketing strategy at one of BC’s largest non-profit organizations — running simultaneous campaigns for 11 programs, generating 5,000+ qualified leads annually, and building the marketing operations infrastructure from the ground up.

I combine strategic thinking with execution discipline. I’m comfortable setting direction at the leadership table and then making it happen with data, creativity, and operational precision.

I hold a master’s in administrative science & Global Leadership from Fairleigh Dickinson University (Vancouver) and a Bachelor’s in Language and Literature from the University of São Paulo. I’m also a certified Digital Marketing Professional (DMI).

I’m currently exploring senior marketing leadership opportunities in Brazil, Canada, and remote — and available for strategic consulting engagements.

Fluent in English and Portuguese · Advanced Spanish · Conversational French