About Me
Driving Growth With Passion While Building Brands and Creating Connections
I’m passionate about creating meaningful connections—whether it’s through strategic marketing, impactful brand positioning, or data-driven campaigns that drive real growth. With a track record of executing multi-channel marketing strategies, I thrive in fast-paced environments, transforming challenges into opportunities. My expertise spans digital marketing, event management, business development, and brand storytelling, focused on delivering measurable results.
I’m passionate about blending creativity and analytics to build brands, drive impact, and fuel growth. Whether you’re looking to elevate your brand or launch something new, let’s make it happen together!
A Foundation for Global Strategy & Communication
I earned a Master’s in Administrative Science & Global Leadership from Fairleigh Dickinson University in Vancouver, Canada, equipping me with strategic and leadership skills for navigating complex business environments.
My Bachelor’s in Language and Literature from the University of São Paulo, Brazil, deepened my understanding of communication, culture, and storytelling—essential tools in building impactful brands and partnerships.
Marketing & Strategic Partnerships
I specialize in building and scaling strategic partnerships, driving brand growth through data-driven marketing strategies, and fostering long-term business relationships that deliver measurable results. Additionally, I develop and leverage events to engage stakeholders, expand networks, and strengthen brand positioning, fueling sustainable business expansion.
Professional Journey: Companies I’ve Collaborated With
Over the past 15 years, I’ve had the privilege of working with leading organizations across diverse industries, contributing to their growth and success. Here are some of the companies I’ve collaborated with and my key achievements.
Established partnerships with 60+ new businesses annually, including leading corporations across British Columbia. Optimized a dedicated webpage by enhancing SEO, resulting in a 15% increase in lead generation.
2022-2025
Managed Meta Ads campaigns, boosting lead generation by 20% and reducing CPA by 15%, while successfully leading outreach, negotiations, and placements to secure accommodations for 3,000+ international students annually.
2021-2022
Spearheaded Food Network’s launch in Brazil, expanding the brand’s presence and growing the subscriber base to 7 million within three years through strategic marketing campaigns and optimized distribution strategies.
2013 – 2018
Cultivated long-term partnerships with 50+ affiliates, enhancing brand loyalty and securing a new distribution opportunity to launch the Fox Sports channel, which reached over 2 million subscribers on day one.
2010 – 2012
Creation, optimization, and management of the website (elidalima.adv.br) via WordPress, including structural and technical SEO improvements (i.e. keyword research, title and meta description optimization), resulting in a 5% increase in organic traffic.
2024-2025
In the Spotlight
News Stories and Features About My Work
Stay In Touch
I look forward to discussing how I can contribute to your dynamic and purpose-driven team.