Scaling a Partner Ecosystem to Support International Programs
Context
EF operates large-scale international programs requiring flexible and reliable accommodation capacity across multiple locations.
Challenge
Rapidly growing demand created pressure on accommodation capacity, requiring scalable solutions through external partners while maintaining service quality.
Strategy
Developed a partner ecosystem strategy focused on expanding and optimizing a network of accommodation providers, aligning supply with program demand.
Execution
- Built and managed a network of 80+ accommodation partners 7 distribution partners
- Designed recruitment, onboarding, and quality assurance processes
- Implemented standards and compliance frameworks to ensure consistency
- Optimized acquisition funnels to improve partner conversion rates
- Coordinated across operations, sales, and partners to align capacity planning
Impact
- Increased partner acquisition by 20%
- Expanded accommodation capacity to support high-volume seasonal demand
- Improved service consistency and partner network sustainability